Sales and Marketing… is it possible to align them? Of course! The advantages you get from that are huge, so let’s explore them in detail.
First, let’s make it clear what sales and marketing alignment is. It is an interconnection of marketing strategy, active communication, and objectives a business wants to achieve that lets sales and marketing work as a well-aligned team and contribute to sustainable success. This way it can provide high-impact activities, noticeably boost sales, and thus significantly grow the overall revenue. Even the explanation of the term can make you think that you need to employ it in your business. So why not do that?
- To align sales and marketing you need to step aside from the traditional view that marketing is only responsible for generating leads and sales must only convert these leads into customers. Well, the ever-changing marketing world demands a more inclusive or better to say a more collaborative approach. That refers to the synchronization of the efforts the sales and marketing departments make to achieve common business goals. By such collaboration they can provide their customers with a more consistent and effective experience that results in the business growth.
- Open real-time communications between sales and marketing departments is crucial.It can be really hard at the start, but the results are worth it. Both teams need to discuss all the pain points, work out common strategies, and make improved execution. They can disagree and argue a bit, but then they will find a common ground and commit. With all these efforts a company can achieve the desired results.
- Use the same tools to support the alignment of the sales and marketing departments of your business. We mean tools that can help you with:
- communication between two departments and, what’s more important, with your customers;
- data-sharing since you need to interchange it to create a successful marketing strategy;
- project management, this one goes without saying. When two different teams unite their effort, they need to share the responsibilities in an effective way;
- performance tracking is vital because it helps to see if everything is running smoothly or you need to tweak it a bit.
- Restructure the buyer’s journey the way it provides you with relevant information and advice on creating marketing strategy that drives sales. Begin with the awareness stage and follow it up to the brand loyalty stage. It will let you create a single customer experience that is useful for both departments. As a hint, you may use CRM systems as they have proven their effectiveness in providing a business with high sales and customer retainment.
- Use Voice of Customer data or your customers’ feedback. It will reveal to you your present and future customers’ needs, pain points, and interests. So you can see motivations to buy your products or purchase your services. This data will be useful for creating new marketing campaigns or even advertisements. Alternatively, you can employ this information to better understand your customers’ opinion on your products and services.
- Keep alignment consistent. That’s crucial in getting great results. Two teams should get used to working together and realign in week, in month, in quarter, and in a year. They should be ready to adjust to new trends on the market and its dynamics, so only joint efforts will bring needed results.
That’s all you need to know about aligning sales and marketing to create content that drives sales. In case you are looking for a way to skyrocket your social media, we can recommend you using Mixx.com. This platform will boost your Instagram account in a safe and wallet-friendly way. You will just need to pick up a package that meets your business needs and pay for that. Then the service will start delivering you new followers, likes, views, and shares. Ready to effortlessly grow your Instagram account? Then let Mixx.com do the job for you.
Sales and Marketing… is it possible to align them? Of course! The advantages you get from that are huge, so let’s explore them in detail.
First, let’s make it clear what sales and marketing alignment is. It is an interconnection of marketing strategy, active communication, and objectives a business wants to achieve that lets sales and marketing work as a well-aligned team and contribute to sustainable success. This way it can provide high-impact activities, noticeably boost sales, and thus significantly grow the overall revenue. Even the explanation of the term can make you think that you need to employ it in your business. So why not do that?
- To align sales and marketing you need to step aside from the traditional view that marketing is only responsible for generating leads and sales must only convert these leads into customers. Well, the ever-changing marketing world demands a more inclusive or better to say a more collaborative approach. That refers to the synchronization of the efforts the sales and marketing departments make to achieve common business goals. By such collaboration they can provide their customers with a more consistent and effective experience that results in the business growth.
- Open real-time communications between sales and marketing departments is crucial.It can be really hard at the start, but the results are worth it. Both teams need to discuss all the pain points, work out common strategies, and make improved execution. They can disagree and argue a bit, but then they will find a common ground and commit. With all these efforts a company can achieve the desired results.
- Use the same tools to support the alignment of the sales and marketing departments of your business. We mean tools that can help you with:
- communication between two departments and, what’s more important, with your customers;
- data-sharing since you need to interchange it to create a successful marketing strategy;
- project management, this one goes without saying. When two different teams unite their effort, they need to share the responsibilities in an effective way;
- performance tracking is vital because it helps to see if everything is running smoothly or you need to tweak it a bit.
- Restructure the buyer’s journey the way it provides you with relevant information and advice on creating marketing strategy that drives sales. Begin with the awareness stage and follow it up to the brand loyalty stage. It will let you create a single customer experience that is useful for both departments. As a hint, you may use CRM systems as they have proven their effectiveness in providing a business with high sales and customer retainment.
- Use Voice of Customer data or your customers’ feedback. It will reveal to you your present and future customers’ needs, pain points, and interests. So you can see motivations to buy your products or purchase your services. This data will be useful for creating new marketing campaigns or even advertisements. Alternatively, you can employ this information to better understand your customers’ opinion on your products and services.
- Keep alignment consistent. That’s crucial in getting great results. Two teams should get used to working together and realign in week, in month, in quarter, and in a year. They should be ready to adjust to new trends on the market and its dynamics, so only joint efforts will bring needed results.
That’s all you need to know about aligning sales and marketing to create content that drives sales. In case you are looking for a way to skyrocket your social media, we can recommend you using Mixx.com. This platform will boost your Instagram account in a safe and wallet-friendly way. You will just need to pick up a package that meets your business needs and pay for that. Then the service will start delivering you new followers, likes, views, and shares. Ready to effortlessly grow your Instagram account? Then let Mixx.com do the job for you.
