Interviews are a key part of running a business, whether you’re growing your team, building your brand, or learning what your customers really think. As a business owner, there are different types of interviews that can help you in various areas.
Let’s look at 3 important ones you want to keep in mind.
Hiring Interviews: Finding the Right Fit
When you’re bringing someone onto your team, you’ll want to go beyond just checking off qualifications.
For example, if you’re hiring an unloading service to handle deliveries, you’re not just looking for people who can handle heavy lifting. You need to find out how they work under pressure, how well they follow safety protocols, and whether they can work smoothly with the rest of your team. Asking open-ended questions about past experiences can help you see how they problem-solve and whether they’ll mesh with your business.
Also, keep in mind that the interview works both ways. While you’re assessing them, they’re also getting a feel for what working with your business would be like. Be clear about what you’re offering and what you expect, so there are no surprises later on.
Media Interviews: Building Your Brand
Media interviews are another type you’ll want to think about, especially if you’re looking to get your business in the spotlight.
They’re a really great chance to tell your story and position yourself as an expert in your field. Whether you’re being interviewed for a local news article or a niche podcast, it’s important to know your audience and prepare your message. You want to come across as confident and knowledgeable while making sure your key points stick.
Don’t overthink it, though. Just practice delivering your core message clearly. You want people to walk away remembering what makes your business special.
Customer Feedback Interviews: Getting Real Insights
Customer feedback interviews are an often overlooked, but super valuable, way to get insights that can really help your business grow. These interviews let you get direct feedback from the people who use your products or services. It’s one of the best ways to learn what’s working, what’s not, and how you can improve.
For example, you might ask customers things like, “What were you hoping to solve with our product?” or “What could we do to make your experience even better?” You can have these interviews in person, over the phone, or even via video calls, and they’re great for gathering insights you might not have thought about otherwise.
The goal here is to listen carefully and look for common themes in the feedback. Your customers might have ideas or pain points you didn’t expect, and addressing these can really boost your business.
As a business owner, different types of interviews can help you in big ways. Consider these ones to start!
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